Your Tools Already Have the Answers. We Connect the Dots.
Years Enterprise AI & Networking Experience
Data Encryption & Privacy by Design
Employee Businesses We Specialise In
To Complete Your Free Business Diagnostic
Tools & Platforms We Integrate With
Core Service Pillars for Your Growth
The Six Challenges Holding Small Businesses Back
These are the challenges we hear from small business owners every day. The good news? Every single one of these challenges has a practical solution that doesn't require hiring a full-time tech team or a six-figure consulting budget.
Get More Customers Without Spending More on Ads
You know there's a smarter way to get found, follow up, and close deals. Your competitors seem to be everywhere online while you're still relying on word of mouth and hoping for the best. Simplifn identifies exactly where your leads drop off and what specific changes will convert 2-3x more visitors into paying customers.
See What's Actually Driving Revenue (and What's Wasting Time)
You're doing a hundred things, but which ones actually drive revenue? Which have the best profit margins? You shouldn't need a data analyst to answer these questions. Our AI cross-references your sales data with marketing activity and operational costs to show you exactly which efforts deserve more investment and which to cut immediately.
Use AI Without Compromising Your Privacy or Your Customers'
The AI revolution is here, but so are the risks. We build private, secure AI trained exclusively on your data. It stays encrypted, stays yours, and never trains anyone else's model. This is enterprise-grade security architecture designed by someone who spent 23 years building Cisco's most trusted networks — now applied to protect your business intelligence.
Break Through the Growth Ceiling You've Hit
You've been stuck at roughly the same revenue for months or years. You know you need to work on the business, not just in it. Simplifn gives you the strategic clarity to delegate confidently, automate the repetitive, and focus your energy on the 20% of activities that drive 80% of your results.
Stop Paying for Tools That Don't Talk to Each Other
The average small business uses 12-16 software tools, and most of them sit in silos. You don't need more software — you need the right setup that works the way you do. We audit your entire tool stack, eliminate redundancy, and connect the pieces so data flows automatically between marketing, operations, and finance.
Reclaim 8+ Hours Per Week Spent on Manual Tasks
Copying data between spreadsheets, manually updating reports, reconciling invoices — these tasks eat your week alive. Simplifn identifies every manual process that can be automated with the tools you already own. Most clients reclaim an entire working day per week within the first 90 days, time they reinvest into sales and customer relationships.
From Scattered Data to Prescriptive Decisions
Every day, your business generates hundreds of data points across disconnected tools. Simplifn AI unifies these signals into a single intelligence layer that doesn't just show you dashboards — it tells you exactly what to do, when to do it, and what the projected ROI will be. This is the same decision framework used by enterprises with hundred-person analytics teams, now available to businesses with under 20 employees.
Example: Your mid-week email campaigns convert significantly better than weekend sends. Consider shifting budget allocation.
Example: Two overlapping tools detected. Consolidating your CRM setup eliminates redundancy with no feature loss.
Example: Customers who receive follow-up quickly show higher lifetime value. Automate this trigger to capture more revenue.
Above: A simplified view of how Simplifn AI ingests data from your existing business tools, cross-references patterns across marketing, operations, and finance, and surfaces prescriptive actions ranked by projected impact and confidence.
Six Pillars of Decision Intelligence
Simplifn AI doesn't sell you a single tool and walk away. We deliver a comprehensive system built on six interconnected pillars, each one designed to compound the value of the others. The result is greater than the sum of its parts: a self-improving intelligence layer that gets smarter as your business grows.
Digital Maturity Assessment
Before prescribing solutions, we diagnose precisely where you are. Our proprietary assessment evaluates your business across 12 dimensions — from marketing automation maturity to financial data integration — and produces a customised roadmap ranked by ROI impact. Think of it as a complete health check for your digital operations.
- 12-dimension evaluation
- Benchmarked against your industry
- ROI-ranked action plan
Tool Stack Optimisation
The average small business pays for numerous software subscriptions but actively uses only a fraction of their features. We audit every tool, identify redundancies, negotiate better rates where possible, and rewire integrations so data flows seamlessly between platforms -- helping you save on tools while gaining functionality.
- Full tool stack audit
- Redundancy elimination
- Integration architecture
Private AI Intelligence Layer
This isn't generic ChatGPT. We build a secure, private AI model trained exclusively on your business data — your sales patterns, customer behaviour, seasonal trends, and financial rhythms. It lives in an encrypted environment, never trains third-party models, and delivers insights that are uniquely relevant to your specific operation.
- Trained on your data only
- End-to-end encrypted
- Continuously learning
Unified Data Architecture
Marketing data in one tool, sales in another, financials in a third — when these systems don't communicate, you're making decisions with partial information. We build a unified data layer that connects every source into a single source of truth, enabling cross-functional insights that were previously impossible without a dedicated analytics team.
- Single source of truth
- Real-time sync
- Cross-functional insights
Prescriptive Decision Engine
Dashboards show you what happened. Simplifn tells you what to do next. Our prescriptive engine analyses patterns across all your connected data, identifies opportunities and risks, and delivers specific recommendations with projected outcomes. Every suggestion comes with a confidence score and estimated ROI so you can act decisively.
- Specific action items
- Confidence-scored recommendations
- Projected ROI
Intelligent Automation
From follow-up emails triggered by customer behaviour to automated financial reconciliation and inventory alerts — we identify every manual process in your business that can be automated with the tools you already own. No new software required. Just smarter workflows that free you to focus on high-value activities like selling and strategy.
- Zero new tool costs
- Behaviour-triggered workflows
- 8+ hours saved weekly
Start Free. Scale When Ready. Grow with Confidence.
We designed three tiers so you can start with zero risk and progressively unlock more value as you see results. There's no pressure to upgrade — many businesses see significant improvement from the free diagnostic alone. Move at your pace, with clear value at every level.
Free Business Diagnostic
It all starts with a 3-minute assessment that evaluates your business across 12 critical digital dimensions. You'll receive a personalised maturity score, a comparison against businesses in your sector, and a prioritised list of quick wins and long-term opportunities. No sales pitch — just actionable clarity about where you stand today and where the biggest gains are hiding.
- 12-dimension digital maturity score
- Industry benchmark comparison
- Prioritised quick-win recommendations
- Personalised growth roadmap
Guided Implementation Program
Unlock our full library of guided modules designed for non-technical business owners. Each module walks you through a specific improvement — from setting up marketing automation to connecting your financial data — in plain English with step-by-step instructions. Join monthly live strategy calls, get peer support from other small business owners on the same journey, and stay accountable with weekly progress check-ins.
- Self-paced guided modules
- Monthly live strategy calls
- Peer community & accountability
- Email & chat support
- Progress tracking dashboard
Full AI Integration & Ongoing Intelligence
This is the complete transformation. We connect every tool in your stack, build your private AI intelligence layer, deploy your prescriptive decision engine, and set up automated workflows. You get a dedicated success manager, quarterly business reviews, and an AI that gets smarter every month as it learns from your data. This is the same calibre of decision infrastructure that enterprises spend millions building — made accessible and affordable for your business.
- Complete tool stack integration
- Private AI model deployment
- Prescriptive decision dashboard
- Automated workflow setup
- Dedicated success manager
- Quarterly strategic reviews
We Connect to the Tools You Already Use
No rip-and-replace. No learning curve for new platforms. Simplifn plugs into your existing tech stack and makes everything work together — often for the first time. We integrate with popular business tools across finance, marketing, sales, operations, and more — and we are adding new integrations regularly.
Don't see your tool? We are constantly expanding our integrations. Ask us about your stack.
Small Business Owners Who Are Done with Digital Guesswork
Simplifn AI is designed exclusively for small businesses with under 20 employees who want to compete with players 10x their size — without the 10x budget. If you've ever felt like your competitors have some secret advantage you can't figure out, the truth is simpler than you think: they're just using their data better. We level that playing field.
- Have been in business 2+ years and generate consistent revenue
You're past the startup phase — you have real customers, real data, and real challenges.
- Use digital tools but feel like they're only scratching the surface
You're paying for software that should be making your life easier, but it still feels like guesswork.
- Want to grow but don't have time to figure out the tech
You've got ambitions, but 60-hour weeks leave no room to research and implement new systems.
- Are sceptical of AI hype but curious about what's genuinely useful
You're not chasing trends — you want proven results from someone who understands both the tech and the business.
- Need a trusted guide, not another salesperson pitching software
You want someone who listens first, diagnoses accurately, and recommends only what will actually move the needle.
"If you're tired of feeling behind while competitors seem to 'get it,' you're exactly who we built this for."
Revenue
Tracked in Real-Time
Customers
Segment Analysis
Health
Business Score
Industries We Serve
Professional Services
Accountants, consultants, agencies, law firms
Retail & E-Commerce
Brick-and-mortar shops, online stores, hybrid retailers
Health & Wellness
Clinics, fitness studios, therapists, wellness brands
Hospitality & Food
Restaurants, cafes, catering, event venues
Home Services
Plumbers, electricians, cleaners, landscapers
Creative & Media
Designers, photographers, content creators, studios
Why Small Businesses Choose Simplifn Over Everyone Else
There are plenty of business consultants and AI tools on the market. Here's why Simplifn is fundamentally different — and why it matters for your bottom line.
23 Years of Enterprise Intelligence, Applied to Your Business
Our founder spent 23 years at Cisco building the networking and AI infrastructure that powers Fortune 500 decision-making. That same strategic thinking -- pattern recognition across complex data systems, predictive modelling, and prescriptive analytics -- is now distilled into an accessible platform designed for businesses with 1-20 employees. You're not getting a junior consultant's playbook. You're getting enterprise-grade thinking at a fraction of the cost.
Your Data Stays Yours. Period.
In an era where most AI companies monetise your data behind the scenes, Simplifn takes a fundamentally different approach. Your business data is encrypted end-to-end, stored in isolated environments, and never used to train models for other clients. Your AI learns only from your data, serves only your business, and remains under your control. We built this architecture because trust isn't a feature — it's a requirement.
Prescriptive, Not Just Descriptive
Most analytics tools tell you what happened. Good ones tell you why. Simplifn tells you what to do about it. Every insight comes with a specific, actionable recommendation: which campaign to scale, which customer segment to prioritise, which operational bottleneck to fix first. Each recommendation includes a confidence score and projected ROI so you can make decisions with certainty, not gut feeling.
We Work With What You Have
We never ask you to rip and replace your existing tools. Simplifn integrates with the platforms you already use — QuickBooks, Mailchimp, Square, Shopify, Google Analytics, HubSpot, Stripe, and dozens more. We extract maximum value from your current investments before ever recommending anything new. In most cases, you'll end up spending less on software, not more.
Built for Non-Technical Owners
Every interface, every report, every recommendation is designed for business owners who are experts in their craft — not in technology. No dashboards full of metrics you don't understand. No jargon-laden reports that require a translator. Just clear language, visual clarity, and decisions you can act on immediately. If you can read an email, you can use Simplifn.
We Succeed Only When You Succeed
Our pricing and incentive structure is designed around your results, not our revenue. We don't lock you into long contracts or charge for features you don't need. We start free, prove our value, and grow with you. The business owners we serve aren't clients — they're partners in a shared mission to make sophisticated business intelligence accessible to everyone, not just corporations with seven-figure budgets.
What Business Owners Are Saying About Simplifn
Small business owners like these are using Simplifn AI to transform their operations, cut waste, and unlock growth — all without hiring a single developer or data scientist.
"The diagnostic helped me finally understand where my time and money were actually going. It revealed overlapping tools I hadn't noticed, and consolidating them was one of the easiest wins I've had."
Bookkeeping Practice Owner
Professional Services
"Everything was explained in a way that actually made sense -- no tech jargon, no condescension. The recommendations were specific, actionable, and genuinely moved the needle for my business."
Boutique Retail Owner
Retail & E-Commerce
"The AI identified a customer segment we'd been completely ignoring -- turns out they had the highest repeat purchase rate. That single insight changed how we allocate our marketing budget."
E-Commerce Manager
Online Retail
"I used to spend every Monday morning manually compiling reports from four different systems. The automation setup means it's all waiting in my inbox before I start my day, with context I wouldn't have spotted on my own."
Restaurant Group Owner
Hospitality & Food
"As a service-based business, I was drowning in client follow-ups. Simplifn helped me set up behaviour-triggered automations using tools I was already paying for. The improvement in our close rate was immediate."
Interior Design Studio Owner
Creative & Media
"I was sceptical about AI -- felt like it was all hype. But having a system that actually understands my seasonal patterns and helps me plan ahead has been genuinely valuable for supply management."
Landscape Contractor
Home Services
Every Day Without Data Clarity Is Revenue Left on the Table
Your competitors are already using their data to make smarter decisions, reach more customers, and cut waste. The gap between data-driven businesses and gut-feeling businesses grows wider every quarter. The good news? You can close that gap in less time than you think — and it starts with a single 3-minute assessment.
Small business owners are discovering their untapped growth potential with Simplifn AI every day. Your data has the answers — let us help you find them.